Jamaica Football Federation president Captain Horace Burrell (left) seals the deal by shaking hands with David Radlein, marketing manager of Best Dressed Foods, during yesterday's press conference. - Junior Dowie/Staff Photographer BEST DRESSED Foods, the marketing arm of the Jamaica Broilers Group of Companies, yesterday made a commitment worth just under J$5 million to the national football players' food and nutrition programme that will be in the form of protein products to feed players.
The products are chicken, fish and beef valued at $1.2 million per year over the period leading up to the World Cup.
In explaining how distribution will be made, David Radlein, marketing manager of Best Dressed Foods, said:
"Our arrangement is for the protein products to be made available whenever the senior or junior teams are in camp to prepare for matches. Weekly quantities that will be handed over will comprise 275 lbs (125kg) of Best Dressed chicken, Best Dressed fish and Content Beef."
Radlein added that his company was proud to be named "fish, chicken and beef sponsors for the Reggae Boyz".
"We accept the designation with pride because we know that protein is muscle-building food. We therefore believe that we are contributing significantly to the building and maintenance of the players' nutrition, in this critical developmental stage of their preparation for the ultimate test of football supremacy - the World Cup.
"What better incentive could the JFF have offered us to come on board?"
The union between Best Dressed Foods and the Jamaica Football Federation was formalised at a press conference at the JFF's New Kingston office yesterday.
JFF president Captain Burrell thanked Best Dressed Foods for coming on board, citing that "a good investment has been made" and it will be beneficial to who he describes as "the important people" - the players.
