THE JAMAICA Cricket Association (JCA) is looking to get expert marketers to sell its product locally to potential investors.
Following the expiration of Rothman's sponsorship last year, the JCA has been unable to secure a "good" sponsorship agreement from corporate Jamaica.
As a result, the country's premier competitions, the Super League and the Senior League, are being run without sponsors.
The JCA's chief executive officer, Brian Breese, told The Gleaner the organisation hoped to find the experts soon. A job description has already been prepared for the person(s) to be interviewed.
"We have got to a level now were sponsorship is important," Breese said.
He said the main reason for the search was to allow the persons in charge to "follow up" board initiatives.
Meanwhile, Paul Campbell, a JCA director with special responsibilities for marketing, said yesterday: "Yes, we are looking in that direction".
Although the JCA was looking for marketers of the island's cricket, Campbell said the association would continue to play an active role in its marketing affairs.
"We will be working in conjunction with the professionals," Campbell said. "We are not leaving it up to them, we will still have full responsibilities," he said.
At present, the JCA's marketing committee is made up of members of the association who volunteer their time and efforts to market cricket locally.
"We can not do it by ourselves as volunteers, that is why we are looking to paid professionals," Campbell said.
He also mentioned that potential sponsors approached the association last season, but said, "we were not interested in the level they were willing to put in.
"I would not sell a Super League for little and nothing," he said.
Campbell is convinced the product can make money and he see this as the underlining reason for the marketing experts.
"Now we have the product and we need to have it packaged properly, that is why we are bringing in expertise to help sell the product."
- Anthony Foster
