Big money for Red Stripe fans
published: Thursday | September 11, 2003
Red Stripe's Communications & Conversion Director, Grace Silvera (left), and Lager Brand Manager, Roger Thompson (second right), present former Gleaner Senior Sport Editor, Tony Becca, with a plaque at yesterday's Red Stripe Bowl launch at Vibes Club Red Stripe. Gareth Halliwell, (right), Supply Director of Red Stripe, looks on. Becca was also presented with a memorabilia of the first bottle of beer to come off the Mag5 Line, which the company installed late last year. - Junior Dowie/Staff Photographer
RED STRIPE Bowl 2003 will not be only for the players. It will also be for consumers of Red Stripe four of whom, based on the history of the tournament, could each end up with a cash prize of more than $200,000.
In a promotion dubbed "Bat for Cash", lucky consumers and spectators will win from free bottles of Red Stripe beer up to an unlimited cash prize.
"Bat for Cash", described by Lager Brand Manager, Roger Thompson at yesterday's press conference at Red Stripe's new and impressive Vibes Club at the company's headquarters as "another exciting new component to the prestigious Red Stripe Bowl", will start with a scratch card which offers prizes to consumers who purchase six-packs of Red Stripe beer at selected supermarkets.
The purchase of a six-pack will be accompanied by a scratch card and, apart from free bottles of beer, the prizes will depend on what comes up after the card is scratched.
The scratch could reveal four runs, six runs, a half-century, or a century, and for four runs, the cash prize will be $400; for six runs, it will be $600; for a half-century, it will be $5,000; and for a century, it will be $10,000.
That, however, is not all. There will also be a grand prize with the winnings linked to the performance of the two teams in the final.
The winning scratch cards will go into entry boxes at the selected supermarkets, a draw will be made on October 16 - the day of the first semi-final, four winners will be selected with two assigned to each team, and each of the winners will receive $1,000 for every run his or her team scores in the final.
In the 2001 final, Barbados scored 221 for five off the allotted 50 overs and Guyana replied with 223 for four off 46.5.
There will also be another incentive at the final.
According to Thompson, the names of purchasers of six-packs will go into a draw, 10 patrons will be selected, and during the lunch break, each one will have the opportunity to bat against one of the Red Stripe Bowl players with the patrons scoring four runs collecting $4,000 on the spot and those scoring six runs, $6,000.
