THE EDITOR, Sir:
I WRITE in response to Ms. Dorothea Whitehorne's 'Letter of the Day' in the Gleaner's December 18 issue. Firstly, it is important to mention that the Sandal's Resorts Company does not have any discrimination policy. Rather, our focus is on niche marketing. Sandals offers four separate resort brand experiences, each designed to cater to the needs and desires of a specific niche market. This includes individuals, couples, families or group of friends. Sandals Resorts International prides itself in creating an all-inclusive experience around these individual needs and amenities.
Sandals Resorts is in fact designed specifically for heterosexual couples seeking romance whether it be for a wedding, honeymoon or getaway. Sandals Resorts offers amenities ideal for this niche of vacationer. That is why, for example, the resort would not accept a mother and daughter or two sisters regardless of their sexual orientation. It should be noted that Sandals is not the only resort product in Jamaica that caters exclusively to heterosexual couples.
Beaches Resorts, the second resort brand owned and operated by Sandals Resorts, warmly welcomes all visitors to its four locations in Jamaica and Turks & Caicos.
Two adult-only resorts in Jamaica Grande Sport Villa Golf Resort & Spa offers amenities ideal for active vacationers 16 years and up. The luxurious Royal Plantation Spa and Golf Resort is the newest in a line of boutique all-inclusives welcomes everyone over 18 years of age.
Sandals has found its distinctive niche in providing traditional couples, particularly honeymooners, with the best all-inclusive vacation experience in the Caribbean. The other three brands have also found their distinctive niche for all other groups of vacationers whether they want a family vacation, a getaway with friends or the ultimate luxury experience.
I am, etc.,
JOHN LYNCH
Executive vice-president sales - Worldwide
Sandals Resorts International
