
TAFARI HINES, Saint Model and son of popular recording artiste, Bob Andy, is one of the faces of the newest Levi's 501 Jeans Campaign.
The 20-year-old model has also had success as a campaign model for the Enyce, Kangol and Diesel brands.
His "strong ethnic look, edge and personality" are credited for his popularity in the overseas market says Deiwight Peters, the CEO of Saint.
Tafari's 'look' distinguished him from the hordes of young men who competed in The CVM Faces of Summer Competition in 2001. He was placed in the top five in that competition. Hines is currently signed to Bookings Model Agency in London. He will also be the black male face for Diesel's international Spring Campaign in 2004.