THE RESPONSE by Cable & Wireless Jamaica (CWJ) customers to the launch of the old telephone directories recycling project in partnership with Shell has exceeded the expectations of both companies, the telecoms giant has announced.
Less than two months ago, just about a quarter of the specially marked "Book Muncher" recycling containers placed at Shell Service Stations islandwide have been filled and emptied "as environmentally-conscious customers utilise the facility," C&WJ said in a release.
Directory recycling, which was recently introduced to Jamaica, has been successfully employed in a several countries for many years.
Two of its major benefits include preventing the overuse of useable material as landfill, and the reuse of paper as newsprint, thereby helping to preserve the earth's diminishing forests and watersheds by reducing the number of trees cut down to be made into paper.
The phone book recycling project, which was launched simultaneously with the company's distribution of its 2004 telephone directories early in November, is scheduled to run until late January 2004.
"As an added convenience, customers can also collect their 2004 telephone directories at any Shell Service Station islandwide when depositing old directories in the recycling bins," says C&WJ.
