THE JAMAICA Football Federation (JFF), beset by rising expenses, has begun to look more carefully at the marketing ability of the Reggae Boyz.
At a press conference held at the offices of the JFF yesterday, president Crenston Boxhill said that while his team was going to France to represent the JFF during FIFA's centennial celebrations, they will also be going to address the issue of television rights. For instance, the TV rights to the World Cup games have already been sold to the Caribbean Football Union (CFU).
Boxhill told the media that he would be in discussions with a view to sorting out the nature of the contract with the CFU that his administration has inherited. The JFF strong-man will also be looking at the issue of billboard space at grounds during the World Cup qualification games.
"We have commitments to our sponsors and based on the discussions we've been having we are still not sure of what our position is where that is concerned," Boxhill said.
"That could be a tricky situation because, as I've told you before, we have committed to our sponsors that as long as we are playing in Jamaica they will have a presence on those billboards," he said.
"A lot of those contracts we inherited and I must hasten to say that there is no way the programme could exist without some of them, but as soon as we come back from Paris we can address the public about the nature of those contracts," he said.
What this apparently means is that many of the contracts that the JFF's previous administration had tied themselves to might be hindering some of the contracts that the new administration has taken on.
Paul-Andre Walker
