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The Voice

Shell rebuilds Ja with 'Pump it up' campaign
published: Wednesday | October 6, 2004


- Contributed
Country chairman of Shell Company West Indies Limited, Mario Vulinovich (left); president of the Jamaica Red Cross, Oswald Burchenson (centre) and Commerce, Science and Technology Minister Phillip Paulwell (right) in discussion at the official launch of the 'Pump it up for the Red Cross' campaign by Shell Company Jamaica (WI) Limited at its Gore Terrace service station on Constant Spring Road in Kingston on Monday.

Susan Smith, Staff Reporter

THE SHELL Company West Indies Limited (Shell), will contribute approximately $5 million towards the rebuilding of Jamaica after Hurricane Ivan says Mr. Mario Vulinovich, country chairman.

The company, in collaboration with its service stations, launched its 'Pump it up' campaign on Monday in order to raise approximately $3 million for the Jamaica Red Cross. The contribution is regarded by the country chairman, as a part of Shell's corporate commitment to restore and sustain Jamaica. It is expected that the $3 million will be raised by the end of October from fuel purchases. Ten cents from every litre of fuel purchased by the customers will be donated.

An additional cash donation of $2.5 million from Shell will be presented to the Jamaica Red Cross making the total value of the donation approximately $5 million. The launch took place at the Gore Service Station on Constant Spring Road.

COMMITMENT TO COUNTRY

Guest speaker, the Honourable Phillip Paulwell, Minister of Commerce, Science and Technology, lauded Shell for its launching initiative and its support in maintaining fair prices throughout and following the hurricane. "This speaks volumes to your reputation and your commitment to this country," he said.

Mr. Ferris Ziadie also commended Shell for its gesture and cited instances in the past where Shell played an active role in nation building. He said, "In 1979, Shell provided fertilisers for farmers devastated by Hurricane Alan, and in 1986, Shell launched the Shell Caribbean Football which later produced the Reggae Boyz." Shell has also played a key role in secondary education, sports and environmental protection with its introduction of unleaded gas to the Jamaican market in 1990.

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