RESTAURANTS OF Jamaica has offered to donate at least $10 million in support of the efforts of the Office of National Reconstruction (ONR).
The operators of KFC and Pizza Hut, Restaurants of Jamaica (RoJ) plans to get the cash from a six-month long, post-Hurricane Ivan KFC/Pizza Hut Rebuild Jamaica Campaign. The campaign started yesterday.
$2 PER TRANSACTION
At an October 5 signing of the offer documented by RoJ chief executive officer Mark Myers and ONR head Danville Walker, RoJ committed to turn over to the ONR's Hurricane Ivan Relief Fund $2 from each transaction that is done in the various KFC and Pizza Hut restaurants across the island.
The cash register began ringing on September 12 the day on which the restaurants reopened for business after the hurricane and, over the two-week period September 12 to September 26, the value of the amount that became available for donation totalled half-a-million dollars.
Marketing manager Tina A. Myers-Matalon disclosed at the signing event that her organisation intended to mount a solid marketing campaign to help ensure that the restaurants are able to meet the $10 million donation that is being guaranteed to the ONR.
"We plan to spend additional funds on a strong advertising and public relations programme to encourage the wide cross-section of the Jamaican public that our restaurants serve to become involved in the effort, and this will have the additional benefit of keeping the cause of the ONR and the Rebuild Jamaica Campaign constantly in the public mind over the six-month 'life' of the campaign," she added.
