A LOCALLY-produced television commercial dramatising the economic consequences of illegal drug importation to Jamaica has been awarded 'Best Public Service Announcement, Television', by Crime Stoppers International.
The 30-second spot, which focuses on drug trafficking through Jamaica's port systems, was created by Prism Communications Ltd. and produced by Vidquip Productions Ltd., two Kingston-based creative firms on the leading edge of advertising savvy and production capability.
INTERNATIONAL ACCLAIM
The award was announced at the 25th annual Crime Stoppers International training conference held in Cincinnati, Ohio, USA a month ago.
With more than 500 delegates attending the conference from countries such as South Africa, the Netherlands, Great Britain, the United States, Canada, Guam, Australia and Trinidad & Tobago, the award was well-received, and a fitting tribute to the Jamaica Crime Stop membership whose domestic programme has received international acclaim in the past for its messages and efforts to help reduce crime in Jamaica.
"This is an international recognition and an honour for Crime Stop in Jamaica," stated Mike Hirst of Prism Communications on receiving the news. More important than an effective video that sends a clear and present message is the potential impact its acceptance may have on our ongoing programme in Jamaica to encourage citizens to report a crime when they see one. We especially wish to thank the Ports Authority of Jamaica for its financial support in creating and distributing the public service message to the wider Jamaican population."
Crime Stop Jamaica is one of 12,000 Crime Stop programmes around the world and is heralded as one of the most successful international programmes of the global organisation. In Jamaica, Crime Stop is a partnership programme between the private sector and the Jamaica Constabulary Force.
