"BULL HAS become the language of business," declare Brian Fugere, Chelsea Hardaway and Jon Warshawsky, three colleagues at Deloitte Consulting, in their new book, Why Business People Speak Like Idiots (Free Press).
It is a quick, enjoyable read, filled with examples of obfuscation, meaningless jargon and verbal tedium that will be familiar to anyone routinely subjected to company-wide emails, press releases, PowerPoint presentations and consultant reports.
At times their attempts at cleverness either fall flat or are distracting; at other times, it's hard to figure out why the book is organised the way it is.
But their recommendations on how to make a straightforward, interesting and compelling presentation ought to be considered mission critical for infomediaries interested in increasing their bandwidth and monetising skills in a world-class, knowledge-based economy.
LA TIMES-WASHINGTON POST
