Saint Model, Simon Bowden is the new face of Benetton. - CONTRIBUTED
SIMON BOWDEN, winner of the 2003 CVM/Saint International Faces of Summer is the new face of the Benetton Worldwide campaign.
Benetton is among the most respected fashion brands in the world.
The Saint model, who recently returned to Jamaica for Style Week Jamaica, is now represented by Brave Models men's division. Simon is on option for several agencies in Paris and has so far confirmed representation with the chic boutique agency Oxygen models in London.
Since arriving in Europe a few months ago, Simon has also done assignments for Helmut Lang. Soon after he posed for fashion magazine White Noise and has logged time with hot brand Costume National.
BEST IN THE WORLD
Saint CEO Deiwght Peters noted that "it goes without question the Saint models, including the males, are among the best in the world. Saint has defined the way male models are marketed in the Caribbean and has an incomparable roster of success stories."
Another Saint model, Terry Williams, also appeared for Benetton in the 2002/3 worldwide campaign.
Other Saint male models to work with top brands include Tafari Hinds, who appeared for Diesel, Enyce and Levis Jeans campaigns, and Kibwe who copped the worldwide Puma Jamaica fragrance campaign.
Doren Bailey made his impact felt when he was selected by fashion editor Edward Enniful to appear in three consecutive issues of ID Magazine. He also made a huge impact in Milan in June 2004 when he walked the catwalk for the high-end brand Fendi.
