Montego Bay businessman Edgar Smith (left) has the attention of Blue Cross of Jamaica executives, Dr. Errol Morrison (centre), president and chief executive officer, and David Garel, vice-president marketing and customer service. The occasion was the company's annual customer appreciation day at its Montego Bay offices on Tuesday, where over 400 customers were feted with food, entertainment and fellowship. A variety of medical checks were offered. - CONTRIBUTED
BLUE CROSS of Jamaica (BCJ) Montego Bay branch laid out the red carpet for customers on Tuesday, at its annual Customer Appreciation Day.
Over 400 customers were treated to traditional BCJ hospitality as the company demonstrated its mantra 'Our only concern is you'. The clients were provided with an array of delicious refreshment and entertainment while complimentary health checks were also provided.
The BCJ team also interfaced with members of the medical community through a special workshop, which aimed to educate and update providers and their staff members on policies and procedures that impact on customer service. Areas covered included using the BCJ membership cards, claims procedures and improving turnaround time. A total of 45 persons from the medical fraternity attended the workshop.
Members of the senior management team, headed by President and CEO, Dr. The Hon. Errol Morrison were on hand to meet and greet customers throughout the day. Branch manager Cleveland Blake was the consummate host, welcoming every one to the event.
Hot 102's prime current affairs programme 'Disclosure', hosted by Dr. Kingsley 'Raggashanti' Stewart, broadcast live from the event.
Dr. Morrison took the opportunity to share BCJ's plan to capture untapped markets, enhancing customer service and diversifying its product menu.
Dr. Morrison said that surveys showed only 20 per cent of the Jamaican population had health insurance. So, the company would be rolling out strategies to ensure that more Jamaicans could get it, especially those who could not afford it.
ECONOBLUE PLAN
Already, the company has the Econoblue Plan, which features the most affordable premiums available nationally and is specially targeted to persons such as domestic workers and casual labourers. After all BCJ is still serious about providing health insurance for the poor.
He also spoke of enhancing BCJ's customer focus, and improving information technology by allowing subscribers and clients to connect with the public via the Internet. He also said the company was considering a proposal to cover alternative therapies like acupuncture and chiropractice. Along this wholistic line of approach, he urged Jamaicans to take a proactive approach to their health by having regular medical check-ups and exercising.
