Tesi Johnson, Gleaner Writer
Zachary Harding (right), director of marketing for Wisynco examines a flyer with Neil Crooks (centre) of DNA Entertainment while Darren Virtue (left), also of DNA Entertainment, looks on.
SPONSORS, PROMOTERS, media personnel and patrons gathered on Tuesday evening at the Grog Shoppe on the grounds on Devon House in Kingston for the media launch of Appleton Temptation Island 2005 (ATI 2005 hereafter).
Appleton Temptation Island is the brainchild of the party promotion innovators Absolute Entertainment, who since the independence weekend of 2002 have consistently induced an annual mass migration of Jamaica's hip and trendy to the west coast to party hearty.
ATI 2005 will take place, as is customary, in the world-renowned resort town of Negril, over the Emancipation weekend from Friday, July 29, to Monday, August 1.
Appropriately dubbed "the weekend that never sleeps," ATI 2005, which marks its fourth staging, boasts a record 12 parties in four days! Tuesday's briefing kicked off with Kevin Bourke, category manager of Appleton Jamaica rum, giving an overview of the event as title sponsors. Digicel Jamaica and associate sponsors Tshani, Jaja, Zachary Harding of WISYNCO, producers of Wata and Ocean Spray and Denise Dixon, Marketing Manager of Pepsi Jamaica, each outlined the role of their respective organisations in the the emancipation weekend festivities.
Finally, the promoters responsible for staging each party package spoke about their particular event. This was followed by a short video presentation. Then it was party time and everyone mixed and mingled while sipping complimentary Appleton mixes and cocktails.
