Tesi Johnson, Gleaner Writer
This dish was served at the official re-branding of Baronhall Farms Sauces and Spices, held at the Liguanea Club, Knutsford Boulevard, recently.
JAMAICA STANDARD Products, (JSP), known more for its coffee, has expanded its reach into the condiments market. The move was made nine years ago with the introduction of the Baronhall line of sauces and spices. This line, however, was not not very well promoted and according to Jackie Minott, managing director of JSP, it was more like a bastard child.
All that has changed and the product line has been revamped, complete with all-new packaging and an innovative approach to marketing the approach.
At the recently-staged re-branding held at the Liguanea Club in Kingston, JSP re-introduced the line of five sauces: Hell Hot, Scotchbonnet, Hot Curry, Jerk and Jerk Marinade. There are also five spices: Dried Jerk, Curry Powder, Mixed Spice, All Spice Pimento Seeds and All Spice Ground Pimento.
Annette Salmon, marketing and sales manager of JSP, told Food that the line boasts 100 per cent fresh Jamaican herbs and all are low sodium with no mono sodium glutamate.
TITILLATING THE PALATE
Addressing guests and customers at the launch, Mr. Minott was oozing with confidence as he outlined, "Our Baronhall sauces and spices will do justice in titillating even the most discriminating palate."
As was expected, guests sampled a selection of dishes each featuring a product of the Baronhall line as a dominant ingredient. Emerging as an early favourite were the Jerk Chicken Breast with Hot Curry Pineapple Sauce and Caribbean Seafood Soup with a dash of Jerk, among a number of other preparations.
In keeping with its promise of a more hands-on marketing approach, JSP has penetrated the market with a series of in-store and restaurant promotions, where the condiments are strategically displayed across the island. This strategy was particularly well timed to coincide with the first ever Gleaner-sponsored Kingston Restaurant Week.
Mr. Minott expects the sales for the products to increase five-fold following the re-branding. This will ultimately provide more work for Jamaica's agriculture sector.
The hot and spicy tartar sauce that is served with these fish fillet cutlets is one of the recipes that can be made using Baronhall Farms Sauces and Spices.
