Dennise Williams, Staff ReporterCABLE & Wireless Jamaica (C&WJ) has developed a strategy to take on the coming new low cost competition from Flow, says Grant Mercer, C&WJ senior vice-president of marketing and communication.
There are concerns in the investing community that Flow, the new telecommunications company, will take significant market share from the company with its high-speed fibre optic cables. Mr. Mercer explained that C&WJ had changed its methods to better react to the changing telecommunications market place.
"The old Cable & Wireless didn't expect competition," he said. "Now, after the blow from Digicel, we have learned our lesson."
In a previous interview, the chief executive of FibraLink, parent company of Flow said that the "goal is to offer Jamaican businesses ultra-high speed Internet, digital landline service and digital cable TV with over 250 channels from one service provider."
Mr. Mercer is not worried.
"We at C&WJ have developed products that are right for the marketplace. We make sure our products are competitive enough so as not to be too adversely affected by competition," he said.
TAKEN FROM THE FINANCIAL GLEANER - FRIDAY, MARCH 10, 2006
