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Stabroek News

Jeneil lands Bennetton campaign
published: Monday | April 10, 2006


Pulse model Jeneil. - CONTRIBUTED

SEVENTEEN-YEAR-OLD Jeneil Williams became Pulse's hottest new modelling sensation when she was named last week as world "Model of the Week" by Models.com, the bible of the international modelling industry.

This exotic teenager was introduced to the international model market in the middle of March, one week before the title was bestowed on her, by Pulse's CEO Kingsley Cooper. She has now given herself and her agency further reason to celebrate by landing and shooting the new Benetton campaign with top photographer David Simms.

Jeneil is following a now established Pulse tradition of its models landing major campaigns or editorials immediately on starting their international careers. Interestingly, the most famous of these, Nadine Willis, is signed to New York models, the same agency that has successfully booked Jeneil for Benetton.

The stunning Jeneil, who sites her flawless skin as her X factor, was discovered in Pulse's Caribbean Model Search 2005 and placed third in the competition. Steven Bermudez who books both Willis and now Williams at New York Models, won out on the now usual bidding war that precedes the international signing of top model talent from Pulse.

Williams is unique and has that something extra. Bermudez has expressed his satisfaction at getting the nod to represent Williams who also stimulated excitement and contract offers from several other agencies including such heavyweights as DNA and Marilyn's.

Cooper is naturally pleased, having placed great faith in Williams, her being one of only three new faces from Pulse he took to the international marketplace on this occasion. "Pulse is committed to the process of helping its models build solid and successful international careers," Cooper says, We will take our time and market our models when they are ready."

Williams herself is naturally excited, and with quiet confidence, she says that becoming the next major international supermodel is her ultimate goal. She expressed appreciation to her grandmother and aunt who have always supported her and also thanked Pulse for believing in her potential as a model.

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