THE EDITOR, Sir:NATIONWIDE NEWS Network (NNN) is again making another significant mark in Jamaica's media landscape with the morning programme, 'This Morning', aired on Hot 102 FM and hosted by veteran journalist Beverley Anderson- Manley, the probing and eloquent Emily Crooks and newcomer Arlene Amitirigala.
I am well aware that there are those who will think this assessment is premature. However, I believe it is imperative that Cliff Hughes and his team be commended for their consistent and successful undertaking of fresh, and meaningful programme formats to what has become a humdrum and unprofessional outlay of rhetoric on radio and television.
I write not only as a passionate media observer, but as an instructor in radio broadcasting who is always looking for worthwhile examples to direct students' attention to the proper tenets of radio production, including dynamics of the radio feature, the importance of establishing objectivity in news reporting and the basic principles of investigative reporting, the value of the element of research, and the need to establish balance in discussions.
Let's not forget those very basic characteristics of the medium which are effortlessly conveyed in this programme: radio that's personal and has personality!
The issues that are highlighted in this programme are those practical and relevant concerns that affect people from all walks of life in some shape or form.
I predict a lasting and successful run of the programme, and I advisedly infer that its success is also based on the fact that not only is 'This Morning', hosted by an impressive group of women, but the production team is led by two of our leading female journalists, Elizabeth Bennett and Naomi Francis.
This programme is a welcome intervention for all Jamaicans and in particular aspiring journalists who must direct their attention to the practicalities of the profession.
I am, etc.,
JANICE LINDSAY
Communication Studies Department
Northern Caribbean University
Mandeville
