Marlon Creary (left) demonstrates to an attentive audience how to use the emergency cellphone charger, CellBoost. He made the presentation on Wednesday ,June 14, at the opening of his new store, Savvy Mobile Technology, in Premier Plaza, Constant Spring Road, St. Andrew.

Tesi Johnson, Gleaner Writer

'MY TASTE, my style, my class' is the slogan at Savvy Mobile Technology, the newest addition to the chain of stores under Matate Holdings Limited, headed by chief executive officer, Marlon Creary.

Just as its name and slogan suggest, Savvy offers only the finest in available cellular technology to persons with very discriminating tastes. Many of the phones are packed with fancy features that only the tech-savvy can even begin to understand and appreciate.

These handsets, as explained by Creary, are the most current in cellular technology where most of them have been released only within the last quarter.

On Wednesday, June 14, Creary and his wife Terrie-Ann hosted the official opening ceremony at the store's location in Premier Plaza, Constant Spring Road. There, he unveiled the store's inventory of high-tech cellular phones and gadgets.

Among the handsets on display was the Dolce and Gabana Limited Edition Motorola Razr, which retails for a whopping $87,811. Only 1,000 of those phones were ever made, and Savvy has five of them for sale.

MODELS OF TELEPHONES

Also available are several models from the widely-anticipated Nokia N-series, the least expensive being the N70 priced at $67,056.

At the other end is the Nokia N80 ­ a quad-band handset with an integrated three-megapixel camera, and an operating system like a PDA. It holds 40 megabytes of memory and comes with a 128 MB memory card and has Bluetooth, infrared and wireless Internet technology. One has to fork up all of $89,258 to enjoy the amenities in this phone.

Phones such as these, Creary explains, are not likely to be in the hands of every Tom, Dick and Harry in Jamaica.

With those prices, that notion is actually quite believable, as not many can afford such luxuries.

He jokingly likened shopping in Savvy to shopping for a Bentley.

"If you ask the price, then you probably cannot afford it," he says.

He also explained the logistics of a few gadgets and devices that are available at Savvy.

Onesuch device is Cell Boost, an emergency cellphone charger that persons might find particularly useful during the current hurricane season.

He also showed off a repeater, which is something of a mini cell tower, suited for persons who receive poor cell service because of their location or distance from a cell site. It costs $100,000 to have the privilege of a repeater in your home.

PERSONALISED SERVICE

Naturally, after having spent so much at Savvy, Creary and his team intend to provide all their clients with the best possible customer service.

In doing this, Savvy has their own in-house geek who will make house calls to aid clients with using and understanding their cellular technology.

To maintain personalised service, Creary recommends that potential clients make appointments prior to going to the store.

"Here at Savvy, we want to treat you like royalty," he says.