Following surveys showing that 21 per cent of women in relationships do not use any form of contraception, the National Family Planning Board has launched a campaign to promote responsible sexual behaviour and family planning.
According to information outlined in a survey conducted by the Board, approximately 51 of every 100 Jamaican women is of childbearing age.
While 46 per cent of the women see two children as the ideal family size, 51 per cent already have two children and wish for more.
Two children
"Based on our findings, it was necessary for us to implement this multimedia campaign which aims to re-establish the two-children concept as an ideal family," Janet Davis, director of outreach at the National Family Planning Board said in a statement.
The launch took place on Tuesday at the Alhambra Inn, St. Andrew.
The campaign will utilise public service announcements, print ads and television programmes.
"The campaign also focuses on promoting safe sex, supporting the use of contraceptive measures for sexually active individuals and encouraging abstinence," Mrs. Davis added.
Spokesperson for the campaign is famed dancehall artiste, Wayne Marshall.
