Marva Lee (left), administrative director at the Jamaica Cancer Society and Lincoln Robinson listen to a point being made by Karlene Dennis, marketing executive at Pan Caribbean Financial Services during the launch of Breast Cancer Awareness Month at the Terra Nova recently. Pan Caribbean is the major sponsor of the JCS's fund- raising luncheon on October 26. - Contributed

Pan Caribbean Financial Services, in recognition of the importance of the fight against breast cancer and the many financial constraints being faced by the Jamaica Cancer Society (JCS), forged a relationship with the society about six years ago.

The financial services company was the major sponsor of last year's JCS's 'Keeping Abreast' Luncheon. This year Pan Caribbean has once again aligned itself with that event, sponsoring the upcoming luncheon to be held on October 26 at the Hilton Kingston hotel. It is one of the chief fund-raising events for the society expected to attract over 500 persons This year the guest speaker will be attorney and talk-show host, Ronald Thwaites.

"Pan Caribbean is elated to have been given the opportunity to sponsor yet again. We look forward to a successful event and expect that the society will benefit tremendously from the proceeds," Miss Crooks said.

Proceeds from the event will be used for the prevention and control of breast cancer in Jamaica, by educating women and providing cancer screening, counselling and emotional support for persons across the island.