If you're a member of the PriceSmart membership shopping centre on Red Hills Road in St. Andrew, you have a great opportunity to help a needy child.

PriceSmart has partnered with the United Nations Children's Fund (UNICEF) in a collection drive that will hopefully bring much-needed help to children in crime-ridden communities.

Here's how it works. Whenever a customer goes up to the cashier at PriceSmart, the cashier offers the customer a UNICEF card, which costs US$1. If the customer agrees to purchase the card, it is then posted on a wall at the back of the room dubbed the 'wall of dreams'. The programme started on November 1 and will end on January 15.

Andres Franco, regional manager at UNICEF, explained that the drive so far has been going extremely well.

"The feedback has been very positive and we are very grateful for this. If it continues this way, we will be able to bring much-needed help to many children in Jamaica," he said.

Claudine Coley, marketing manager at PriceSmart, said the members of PriceSmart have been responding well to the drive.

"They are very excited about this opportunity to help the children and they have been giving generously so far," she said.