Andrew Smith/Photography Editor
Reginald Crutchley, motivation consultant.

The season of goodwill is an appropriate time for all categories of employees to focus on the benefits of team work and positive thinking, says motivation consultant Reginald Crutchely. He is inviting companies to send four representatives, for a token fee, to a one-day seminar at Jamaica Conference Centre, in downtown Kingston this Wednesday. The seminar theme is: 'I am a winner!'

"Motivation is not about segregation, it encourages cooperation; we are involved in a powerful energising of the individual for the synergy of the group," explains Crutchley. "When you concentrate on motivating the bottom layer of employees and improve their self-esteem, they then complain that the top layer is not functioning well."

According to Crutchley, whose firm, Ingenious, is collaborating with MiPhone and Andre Auto Service to host the seminar. It is geared at turning negatives into positives and getting the best out of the worst situations. He says participants will build their self-esteem as well as their system of valuing others, including customers.

"I have noticed that the Jamaican workforce is not very polite to the public, they take the the public for granted," Crutchley notes.

"Another point I would like to bring out through the seminar is personal ambition, which I call creative ambition, people who not only want to work with others, but do their own business," he notes. "I would like to see more entrepreneurs coming out of the workforce."