Director of the Telecommunications Policy and Management Programme at the Mona School of Business, Dr. Hopeton Dunn, has urged the Broadcasting Commission to begin preparing the industry for the entry of digital broadcasting.

"Digital broadcasting has many possibilities. It is an emerging technology and we are not equipped. In many of the countries of the world, they have already defined the cut- over date when HD (high definition) is going to be the norm. We need to do that if we have not done so yet and to use the interregnum to bring the whole broadcasting environment up to speed," he said.

Dr. Dunn, who was speaking recently at the Broadcasting Commission's 20th anniversary and luncheon awards ceremony at the Terra Nova Hotel in St. Andrew, pointed out that one of the potential advantages of digital radio broadcasting was that it would provide the opportunity for radio text.

"With digital radio, when you turn on or you switch from one station to the other, you can already see the name of the station coming up automatically on the front of the radio," he stated.