Shaun Cain ... the opportunity to improve an individual's own financial future should be harnessed. - Contributed

Deon Green, Gleaner Writer

WITH THE international community focusing on the Cricket World Cup, Shaun Cain, a former Jamaican radio broadcaster, has examined the numerous and varied economic possibilities in his book Setting the Field for Your Financial Victory.

Speaking with The Gleaner, Cain said the World Cup should become more than a medium of entertainment and should also cater to sustainable financial prosperity for Caribbean nationals.

The book seeks to encourage everyone to capitalise on the financial benefits that will come to the Caribbean during the Cricket World Cup and beyond. In addition, the book demonstrates how such benefits can be derived - primarily through the fostering of positive beliefs and expectations.

Setting the Field for Your Financial Victory, which is now available throughout the Caribbean, North America and Europe, provides insightful and entertaining interviews with some of the most outstanding cricket personalities from the region. Those featured include cricket commentator Fazeer Mohammed and present all-rounder Dwayne Bravo - both of Trinidad and Tobago; and past players Antiguans Richie Richardson and Curtly Ambrose.

Challenging everyone

The book challenges everyone, especially visitors to the West Indies, to be more knowledgeable of the Caribbean and its cricket with a series of questions.

The questions are designed to provide readers with fun while learning about business opportunities, self-help and entertainment. It also makes excellent reading for those who are just looking to learn more about positive business prospects.

An insight into the compilation reveals a brief look at the relationship that the people of the Caribbean have with cricket and the achievement of winning the bid to stage the event.

Cain said that although Jamaica and the rest of the region (West Indies) had such an intimate relationship with cricket, organisers of the World Cup had overlooked the Caribbean when the issue of where to host this prestigious event was raised.

"I will not put it down to a lack of objectivity on the part of the sport's world governing body, the International Cricket Council (ICC), but I think the main reason behind the West Indies never hosting a cricket tournament of such magnitude is the paucity of appropriate facilities available," he said.

Another aspect of the book looks at developing a positive mental attitude towards life and business.

"You should be mindful of the fact that ... if you do not break the cycle of poverty and deprivation around you, your children will follow," Cain said.

"There is a mentality about 'nothing nah gwan' that has to change. We can't just sit there and expect things to happen, we need to make thing happen as we have the potential to do so," he said.

Setting the Field for Your Financial Victory provides an abundance of business ideas. Cain said every one of the world's most financially viable companies started out as little ideas which germinated into multibillion-dollar corporations.

"The same can be true for your little World Cup ideas if you give them a chance to make it to the marketplace by creating the right conditions around them and allowing them to become your first step toward financial freedom," Cain said.

Addresses legal issues

Cain's book also addresses legal issues and implications of business ideas and concepts in many locations throughout the region including Barbados, Trinidad and Tobago, St. Lucia, Antigua and Guyana.

A graduate of Kingston Technical, Cain holds a postgraduate certificate in Post-Compulsory Education and Training (PGCE) as a lecturer from the University of Greenwich, a postgraduate diploma in marketing from the Chartered Institute of Marketing along with a Master of Arts degree (MA) in marketing from the University of Lincoln.

Marketing, business consultancy, business coaching and motivational speaking are blended into his daily routine as a lecturer in business in the further education in the United Kingdom.