Contributed
Brand manager of Smirnoff Ice and spirits, Safia Cooper (second left), accepts the ceremonial keys to Grand Lido Negril from the general manager, Roberto Pelliccia (left). The hotel will be renamed the Smirnoff Xclusive Hotel during the Independence weekend from August 3-6, and will be the venue for the Smirnoff Origination events. Sharing in the moment are promoters Garth Walker (third left), Jermaine Brown (second right), both of High Society, and Phillip 'PP' Palmer of Mad Circle Entertainment.

Janet Silvera, Senior Gleaner Writer

WESTERN BUREAU:

They are known for creating 'Osmosis', while their partners provide 'Special Delivery', but come this Independence weekend, Smirnoff, Mad Circle and High Society will transform the name SuperClubs' Grand Lido Negril to 'Smirnoff Xclusive Hotel'.

Continuing the tradition of the ambassadors of the premium experience, for days and two nights of ecstasy, August 4-6, Smirnoff plans to create a stir at the SuperClubs resort.

Key to getaway

Smirnoff's brand manager, Safia Cooper, last Thursday night eagerly collected the key that will open the 210 suites to the super all-inclusive getaway. She said she will resell the rooms to adults with the spending power for a mere US$350 per couple per night.

A room at the exclusive resort falls in the category of US$422 per couple per night all-inclusive.

Ultimate experience

Smirnoff Xclusive guests will enjoy the same five-star pampering that the Grand Lido Resorts and Spas have become famous for.

"The 24-hour in-room dining, manicure and pedicure, 24-hour valet service, dining options at five restaurants, pools and bars are the icing on the cake to a weekend of Osmosis," said Ms. Cooper.

In fact, the Smirnoff team is promising guests that they will experience the ultimate experience in a Super-inclusive vacation, coupled with enchanting entertainment.

Located on the one of the best beaches in Jamaica, Grand Lido Negril is described 'as close to heaven as you can get without the long-term commitment.'