Janet Silvera, Senior Gleaner Writer

WESTERN BUREAU:

Smirnoff unveiled their flavoured Vodkas; vanilla, citrus and green apple at the Smirnoff Xclusive in Negril this past Independence weekend.

Brand manager of Smirnoff, Safia Cooper, believes they are going to be quite popular in Jamaica as consumers have seen and enjoyed these brands in North America and Europe, and have made several requests to them to be brought to the local market.

Cooper said the brands will be rolled out to select accounts and by the end of September should become available in local supermarkets islandwide.

All three brands are extremely playful, with vibrant and interesting presentations, targeting consumers that are adventurous, and who like to create their own mixes.

It goes down smoothly, literally caressing the palate, Smirnoff Green Apple. - Janet Silvera Photos

Citrus

Smirnoff Citrus-Flavoured Vodka is made with natural lemon and lime flavours and vodka.

Vanilla

Smirnoff Vanilla Flavoured Vodka is made with Madagascar vanilla extract.

Green Apple

Smirnoff Green Apple-Flavoured Vodka is made with the essence of green apple flavours.