THE ENGLISH Premier League is now officially titled the 'Barclay's Premier League'. The 'EPL' grew on us, so the 'BPL' takes a little getting used to. But the league has changed in more than name this season, with the renewed global sponsorship of financial giants, Barclays, to the tune of £65.8 million.

With viewership of more than one billion, and transfer fees of about US$698 million, the BPL is the world's most lucrative football league. So in the spirit of global commerce, I decided to open the vault and take a look at the expected dividends of three potential premiership stocks.

Florent Malouda: A US$27 million move from Lyonto Chelsea, last season's French player of the year brings width not only to Jose Mourinho's cheque book but also to his team. A genuine side-splitter with an eye for goal, he is Chelsea's major purchase during a relatively quiet summer; doesn't hurt that Malouda stopped off in Jamaica before going on trial at Chelsea either. (Immediate impact).

Fernando Torres: Liverpool's 23-year-old, US$53 million purchase from Atletico Madrid is being hailed as the Spanish international that will make the difference between 'Liverwho' and a serious title challenge for the Reds. Powerful, oozing confidence and a revelation at the World Cup, if Torres helps bring the title back to Anfield - worth every red cent! (Expected high returns).

Roque Santa Cruz: Blackburn boss Mark Hughes knows strikers. Just look at Benni McCarthy. Actually don't, after that horror headclash! But Mac's injury may open a berth for the US$7 million purchase from Bayern Munich. Though he was never prolific at Bayern (31 goals in 155 games), he is perfectly suited for the English game. (Best buy!)

Joel Crosskill is a producer, football analyst and commentator at SportsMax. Email Joel at jcrosskill@sportsmax.tv

Inside the BPL

Inside the BPL

with joel Crosskill