Smirnoff Vodka No 21 and all three Smirnoff variants will certainly add flavour to Bacchanal for the adult revellers.'

The clearly original spirit, Smirnoff Vodka, has partnered with Bacchanal Carnival as the exclusive vodka and title sponsor of J'Ouvert.

The Diageo brand will introduce ready-to-serve products, including canned Smirnoff Ice - Red to highlight the versatility of the brand that fits right in with the carnival lifestyle.

"We will have special drink mixes with Smirnoff Vodka No 21 and all three Smirnoff flavours at each of the carnival happenings. We want to ensure that the mixes entice the palate and are easy to replicate at home." Safia Cooper, brand manager for Smirnoff said.

Flavouring bacchanal

"Smirnoff Vodka No 21 and all three Smirnoff variants will certainly add flavour to Bacchanal for the adult revellers," she added.

Cooper also added that the canned product would no doubt make it easier for revellers to consume, especially during the road march.

According to her, Bacchanal carnival provides the perfect opportunity to excite consumers with new, spontaneous and playful experiences.

As the brand of choice for many high-energy occasions, Smirnoff is lending its premium party repertoire to Bacchanal.

"Over the years, Smirnoff has partnered with many events which have set the standard on the party scene. As a premium brand, Smirnoff is known the world over for bringing innovative and original entertainment encounters to its events." Cooper added.

"We want to make Bacchanal memorable, and Smirnoff is just the right brand for the celebration of life's memorable moments, and we want to remind our consumers to keep it real by drinking responsibly," she concluded.

The leading vodka brand is the title sponsor of Beach J'Ouvert 'Dreams come true' which takes place on Saturday, March 22.