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Appleton named to elite brand list

Published: Thursday | December 4, 2008



Appleton Estate Jamaica Rum has been named one of the International Wine and Spirit Records (IWSR) 2007 elite brands.

The IWSR's elite brands are spirit brands that have displayed consistently high volume growth across a wide range of markets. A total of 21 brands were included in the 2007 list.

Elite brands list

To be named to the IWSR elite brands list, a brand must sell over one million cases annually, with 40 per cent sold outside the main market. In addition, the brand must have a compound annual growth rate (CAGR) of more than five per cent over the last five years.

Appleton Estate Jamaica Rum's Managing Director, David McConnell, notes that to be included in this list is a great honour. "The IWSR elite brands comprises some of the world's most recognisable spirit brands and it is a great honour for Appleton Estate Jamaica Rum to be named to the 2007 list.

The brands that make up the Appleton Estate Jamaica Rum range include the flagship brand, Appleton Estate V/X Jamaica Rum; the super premium Appleton Estate Reserve Jamaica Rum; the ultra premium Appleton Estate Extra 12 Year Old Jamaica Rum, and the luxury rums, Appleton Estate Master Blenders' Legacy and Appleton Estate 21-year-old Jamaica Rum.

Appleton Estate is the oldest sugar estate and distillery in Jamaica, dating back to 1749.

 
 


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