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Tene lupum auribus

Published: Saturday | December 20, 2008


The Editor, Sir: Please find below an open letter to the minister of tourism Edmund Bartlett.

Dear Minister Bartlett:

I note your ongoing efforts to increase our tourism earnings and I have an idea for you. How about targeting the gay tourism market?

The December 6, 2008, issue of The Economist magazine has an interesting article on Argentina's foray into the lucrative gay tourism market.

The article notes that the gay tourist spends about three times as much as the average person during his/her vacation.

I know that your efforts in specifically targeting this segment of the market will meet with much opposition. But, minister, being the articulate person that you are, I suspect you will eventually win over the naysayers - even those in the Cabinet.

In these difficult economic times, 'going pink' may help to get our finances 'in the black'.

Tene lupum auribus (take the wolf by the ears), Minister Bartlett.

I am, etc.,

CATO RAND

St Catherine

 
 


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