Diageo, the world's leading premium drinks business with an outstanding collection of alcoholic brands across spirits, wine and beer, has chosen Jamaica as the latest market to launch its finest reserve brands. The Diageo reserve brands collection is an exquisite portfolio of luxury spirits, representing the finest products in each category.

These brands are exceptional either due to their scarcity, distinctiveness of their ingredients, or the meticulous nature of their production, and includes Johnnie Walker Blue Label, one of the deluxe labels from the biggest name in scotch whiskey; Tanqueray No.TEN©, the world's most acclaimed gin; Don Julio's exquisite tequilas; Zacapa Rum; and Cîroc© Vodka.

Each brand will stamp it signature on Jamaica and will be available at select locations across the island including Pure, Fiction and Blue Beat clubs. Johnnie Walker© Gold Label, which was created in 1920 by Alexander Walker, the grandson of John Walker, and designed to celebrate the centenary of the company from an exclusive combination of rare single malts, all more than 18 years old, will also now be available locally.

According to Kim Lee, brand public relations manager at Red Stripe, the brands are widely revered as the best in its categories.

"These brands are a welcome addition to the spirit market in Jamaica and add diversity and sheer quality to the landscape," Mrs Lee said.