Thu | Mar 26, 2015

Alaine breaks new ground

Published:Saturday | July 10, 2010
Alaine

... Singer belts out tune about unrest in Jamaica


Garfene Grandison, Gleaner Writer


The summer is already off to a great start for the triple-threat singer, songwriter and producer, Alaine Laughton, more popularly known as 'Alaine'. The artiste has not only just released a new song, but her own record label as well.

You Are Me, the first single produced by Alaine's 1Thirty1 record label, is already receiving rave reviews and garnering heavy rotation both locally and abroad.

The song is not typical of the kind of music fans have grown to expect from the artiste of No Ordinary Love fame. Rather, the song is deeply personal to Jamaicans, touching listeners to their very core, as it speaks to the recent spate of violence in the country.

"I was inspired to write You Are Me, by the events that happened in West Kingston. I was really affected by the negative images from the media coverage and negative, fearful sentiments being expressed on the talk shows and the sounds of gunshots being fired all around," said Alaine.

"Locked up in my house, I started crying for my country, for my brothers and sisters, and I followed my tears to my piano. As soon as I sat down and started playing, the song came pouring out of my soul," she said.

A video, directed by Ras Shac, was also recently shot for the single at a beautiful beachside location in St Thomas late last month.

It's a performance video that includes the use of metaphorical imagery, and features Alaine interacting with a band, which mirrored the recording process that took place in the studio.

The video also features a scene with Alaine playing an upright piano on the beach with surfers in the background, surfing over seemingly insurmountable waves. The imagery is supposed to liken the waves to seemingly insurmountable problems Jamaica and the world faces.

The video will be released in mid-July.

"A rainbow came out during the shoot, and it represents the promise of new beginnings after the rain," Alaine said.

The singer recently returned from a performance in The Abacos and has been busy in the studio working on projects including a recent recording - For Yur Eyez Only - with multi-platinum superstar Shaggy. The song was produced by Tony Kelly.

Alaine has also completed a song with ZJ Chrome, Jeremey Harding, Esco and Demarco on the Cardiac Bass Rythm called Up.

The artiste isn't slowing down either as she is scheduled to begin a monthlong tour of Europe with fellow RE-TV High School Tour veterans, Voicemail, at the end of July.

They are scheduled to perform in Germany, Austria, Italy, Sweden, Switzerland, France and several other countries.